Priya S. CTO · on her own profile
We were told in-region hosting would slow us down...
Float for Business
Turn your whole company into your content team.
Your leaders, experts, and sales team already have the audiences you are paying ads to reach. Float coordinates them: one strategy, many credible voices, one market presence.
Unlimited employees. Never priced per seat.
This week · Northwind
Float found six things worth acting on this week.
From sales
EU buyers keep asking about data residency
Raised in 9 calls this month · CTO is best placed
Active launch
Analytics v3 ships in 12 days
Brand + product lead + 4 engineers can carry it
Customer insight
Onboarding time is your strongest proof point
Make it a Brand + Sales campaign
Three more can wait Review all
The reach is already on your payroll.
Almost none of it gets used.
Your experts stay quiet
The people customers trust most rarely post, because nobody gives them a reason, an angle, or the time.
Marketing cannot coordinate it by hand
Briefing fifty people, chasing drafts, and keeping everyone on message does not scale past a handful.
Copy-paste advocacy falls flat
The same corporate post reshared twenty times reads as noise. Networks tune it out, and so do your people.
One strategy. Many credible voices.
Float decides who should say what, to whom, where, and when, then helps each person say it well. Governance runs under every step.
- 01Know
- 02Plan
- 03Orchestrate
- 04Co-create
- 05Amplify
- 06Prove
01 · Know
Float learns what your company already knows.
Positioning, products, customer insight, and who holds which expertise. Every insight Float keeps traces back to the document, call, or note it came from, so nothing is made up.
Company intelligence · Insights
Customer insight
Implementation time is the #1 objection in enterprise deals
From: Q3 sales call notes · 14 mentions
Positioning
Only vendor with in-region EU hosting
From: Product one-pager · confirmed by admin
Expertise
Priya S. led the EU data-residency rollout
From: Engineering wiki · confirm with Priya
02 · Plan
Set the objective. Float builds the program.
A launch, a market entry, a positioning shift. Float turns the goal into a coordinated program grounded in your own knowledge, not generic AI copy.
Program · EU expansion
ObjectiveBecome the default choice for EU mid-market buyers this quarter
Week 1Establish the problem
Week 2Educate
Week 3Prove it
Week 4Convert
03 · Orchestrate
Who should say what, to whom, where, and when.
Float picks the right voices for the message: leadership, product, sales, subject experts, the brand. Each gets a distinct angle. Not ten paraphrases of one corporate post.
Communication network · 5 voices
JMLinkedIn · W1
Jonas M. · CEO
Why EU sovereignty is now a board-level question
PSLinkedIn · W2
Priya S. · CTO
How we built in-region hosting without slowing releases
LBLinkedIn · W3
Lena B. · Sales lead
The three questions every EU buyer asks us first
BRBlog + X · W3
Brand
Customer story: live in 30 days, data never left the EU
04 · Co-create
Every person gets a draft in their own voice.
They see why they were chosen and what their angle is. They edit it, approve it, or skip it. People keep control of what goes out under their name.
Advocacy · Assigned to Priya
Why you: you led the EU hosting rollout, and buyers ask how it affects release speed.
We were told in-region hosting would slow us down. Eighteen months later we ship weekly, in every region. Here is what we changed, and what we would do differently...
ApproveEditSkip
05 · Amplify
Your people post from their own accounts.
Float never posts for anyone. Each person shares from their own profile, to their own network, which is exactly why it reads as credible and reaches people your ads cannot.
Live · posted from personal accounts
PS
LB
Lena B. Sales lead · on her own profile
Every EU buyer asks us the same three questions...
Float drafted. Each person chose to post.
06 · Prove
See what was activated, program by program.
Who took part, which departments showed up, and what went live, rolled up to the objective it served. Measured results are kept apart from estimates.
Program performance · EU expansion
14people took part
5departments
22posts live
Measured participation and posts · Estimated reach, labelled as such
Earned media you already own.
Every impression you buy is rented, and it stops the day the budget does. A post from your CTO to their own network is owned: it compounds, it is trusted, and it reaches buyers who scroll past ads.
Paid reach
- Rented, stops when spend stops
- Reads as an ad
- Cost rises with every impression
Your people's reach
- Owned, compounds over time
- Reads as a trusted person
- Already on your payroll
Built for a company, not a content calendar.
Brand risk and employee trust are the first questions a leadership team asks. Float answers both by design.
Permission-aware knowledge
Restricted knowledge never reaches people who are not cleared for it, not in search, not in what Float writes.
Nothing ships unapproved
Every post passes through your approval flow, with a full trail of who drafted, edited, and signed off.
People choose what they post
Employees get suggestions, never obligations. They can rewrite, decline, or skip. Float has no autopost to personal accounts.
No leaderboards, no monitoring
We measure program participation, not people. No public rankings, no tracking of personal activity outside Float.
Also included: multi-brand workspaces, roles and permissions, client preview and sign-off for agencies.Security at Float
Unlimited
Bring the whole company. We never charge per employee.
Advocacy only works when anyone can take part. Float for Business has no seat count on employee voices, so you can activate ten people this quarter and five hundred next year without renegotiating.
Questions leadership asks.
How is this different from an employee advocacy tool?
Most advocacy tools hand everyone the same corporate post to reshare. Float starts from your objective and your company knowledge, picks the people best placed to speak, and gives each of them a different angle and a draft in their own voice. It is orchestration, not syndication.
How is it priced?
Float for Business is a custom plan, set up with our team. Employee advocacy is unlimited: bring every person in the company, we never charge per employee. Talk to us and we will shape the plan around your programs and brands.
What does an employee actually see?
A short assignment: what the program is, why they were picked, their angle, and a ready draft in their voice. They edit, approve, or skip it, then post from their own account. It takes minutes, not an afternoon.
Is our company knowledge safe?
Knowledge you give Float stays inside your workspace. Access is checked before anything is retrieved or written, insights inherit the restrictions of their sources, and every brand and business is isolated. See our security page for detail.
Does Float post on our people's behalf?
No. Float drafts and routes. Each person reviews and posts from their own account. Nothing goes out under someone's name without them choosing to publish it.
How do we get started?
Tell us about your company and your next big objective. Our team sets up your workspace, brings in your knowledge and brands, and runs the first program with you.
Your next launch deserves
more than one voice.
Tell us about your company and the objective in front of you. We will set up Float for Business and run the first program with you.
Unlimited employees · Set up by our team · No per-seat pricing